The Clorox Company Associate eCommerce Content Manager in Oakland, California

Position Summary:

This role delivers a best in class shopper experience on our product pages across the eCommerce landscape. Creating shopper content that maximizes the platform both for conversion as well as marketing by enabling Clorox to stay on the forefront of best practices, capabilities and integrating content creation within the Clorox brand studios.

The successful candidate would have interest/experience in eCommerce, a passion for building brands online and a working knowledge of the digital shelf. They are able to confidently lead multiple complex projects to completion on time, on budget and across vendors, agencies and internal stakeholders

The Associate eCommerce Manager would be curious and have a strong bias for action in this ever-changing landscape ---proactively recommending opportunities & ways of working to unlock capability & sales in the digital shelf, voice & social commerce space.

At Clorox, we build big brands that make everyday life better, every day. We value our differences, and challenge each other to think and act boldly. We try new things, succeed, fail and keep learning. We work hard, and have busy personal lives. And we're all able to make a positive impact -- at Clorox, in our communities, and in the lives of millions of people who invite us into their homes. Make your mark and help us drive Good Growth -- growth that is profitable, sustainable and responsible.

Key Responsibilities:

eCommerce Content Planning & Creation:

  • Lead content integration for Nutranext portfolio of retail brands. Establish an efficient & sustainable process to execute best-in-class content creation/publication across eCommerce platforms:Partner with manager to develop and execute studio integration roadmap

  • Assess existing PDP content, process & vendor partners to identify opportunities & efficiencies

  • Establish & execute prioritized roadmap for content creation, publication, Ratings & Reviews/Q&A & studio education with key stakeholders

  • Lead Annual Planning and Content Creation process with Studio & agency partners for assigned brands:

  • Manage emerging content trend projects (ie Mobile Hero, AR, 3D, Video)

  • Drive team knowledge on competitive & industry best practices, emerging trends, technologies & capabilities

  • Establish process to evaluate relevancy (to priority customers & brands), timelines for adoption, vendors in the space and assess business impact vs. cost/complexity

  • Partner with Electro to keep them ahead of trends & manage internal capabilities

  • Manage test & learns & expansion roll-out plans.

Content Publication/Syndication:

  • Act as strategic content lead on channel delivery (syndication/publication) project team

  • Partner with content & syndication team to ensure business needs, project deliverables & timelines remain on track

  • Work with team to develop next 180 days of project to maximize business impact & stay within project scope

eCommerce Channel Shopper Marketing (SMG)

  • Lead Voice commerce work as part of overall voice strategy. Partner with key voice players Amazon & Google to enable Clorox's first mover advantage on these platforms.

  • Work with Amazon and Google partners to Identify & manage test & learns/pilots in this space

  • Establish & Socialize "working" list of best practices in partnership with Commerce COP

  • Lead Post Performance Analysis (PPA) of pilots and POV on evolution of pilot strategy

  • Develop working knowledge & socialization of social commerce and application for Clorox.

Position Requirements

Years and Type of Experience:

  • Minimum 4-6 years eCommerce, shopper marketing or brand management experience required

Skills and Abilities:

  • Knowledge of digital properties, including web, mobile, e-mail, social

  • A strong eye for design and communication -- both written and visual -- and intuition for what content is compelling for shoppers as they research and buy products online

  • Exceptional project management skills and cross-functional team leadership required; ability to manage multiple projects simultaneously

  • Highly proactive, insights-driven and fact-based in approach to challenges. Able to research and present solutions & recommendations on marketing/content obstacles & opportunities

  • Agency management experience, ideally providing both direction and freedom to produce "best of" work

  • High sense of urgency with ability to thrive in ambiguity, a knack for simplifying complexity

  • Organized with strong follow-up and attention to detail

  • Interest in becoming a tenured subject matter expert in eCom Content

  • Working knowledge of Microsoft Outlook and Word. Strong MS Excel skills preferred

Education Level/Degree:

  • BS/BA degree (MBA a plus)

More about Marketing

We build brands consumers love. From brand management to global insights to marketing communications, we focus on building lasting consumer and customer relationships that grow our brands. Join our team for opportunities to help establish best practices, use consumer insights to develop and implement marketing plans, create and evaluate business-building projects, and drive new product development opportunities.

More about Clorox

The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with 8,700 employees worldwide and fiscal year 2017 sales of $6 billion. In addition to our namesake bleach and cleaning products, we market some of the most trusted and recognized consumer brand names, including:

  • Brita® water-filtration products

  • Burt's Bees® natural personal care products

  • Fresh Step® cat litter

  • Glad® bags, wraps and containers

  • Hidden Valley® dressings and sauces

  • Kingsford® charcoal

  • Liquid Plumr® clog removers

  • Pine-Sol® cleaners

  • RenewLife® digestive health products

  • Rainbow Light®, Natural Vitality®, Neocell® and Stop Aging Now® dietary supplements

  • Professional services: Clorox Healthcare® and Clorox Commercial Solutions®

More than 80% of our sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories.

Making a positive impact

Clorox is a signatory of the United Nations Global Compact, a community of global leaders committed to sustainability. We've been broadly recognized for our corporate responsibility efforts, most notably being named to the Drucker Institute's 2017 Management Top 250 list, The Just 100: America's Top Corporate Citizens list, CR Magazine's 2018 Best Corporate Citizens list and the first sector-neutral Bloomberg Gender Equality Index in 2018.

We also support our communities, and, in FY2017, contributed $11 million in combined cash grants, product donations and cause marketing.

The Clorox Company and its subsidiaries is an EEO/AA/Protected Veteran/Disabled/LGBT employer

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled